Build a Startup Brand Kit: The Smallest Useful System for a Consistent Launch
Organize approved logos, colors, typography, and a few real templates into a brand kit that your team can actually maintain.
Read the fieldnoteFIELDNOTE THEME
Typography
Make the name readable and the surrounding communication coherent. Explore letter spacing, layout, system roles, and the practical behavior of identity assets on different surfaces.
3 related fieldnotes
Responsive and Accessible Logos: Make the Identity Work in Real Interfaces
Prepare intentional logo variants, meaningful link labels, and a practical review process for desktop and mobile interfaces.
Read the fieldnote
Logo Fonts and Wordmarks: A Practical Guide to Type, Spacing, and Character
Choose type with a real brand name, refine letter spacing, and build a wordmark that works beyond a large presentation.
Read the fieldnote